How MTV Unplugged Saved the Acoustic Guitar

MTV Unplugged: What a good idea that was! And talk about good timing. The 1980s were not a good time to be in the acoustic guitar business. My dad joined the family business in 1955, the year I was born. The mid-’50s were the era of the folk revival. Acoustic music was taking hold in coffeehouses and on college campuses. Thanks to bands like the Kingston Trio, folk music was becoming pop music.

By the early ’60s, demand for Martin guitars outstripped the capacity of our old factory on 10 West North Street in Nazareth, Pennsylvania. My dad convinced my grandfather that we needed a new factory to keep up with the boom. So in 1964 we opened the new plant at 510 Sycamore Street. What else happened in 1964? The British Invasion.

Yes, Bob Dylan went electric, but the acoustic guitar remained a mainstay on many folk-rock songs. Crosby, Stills, Nash & Young and others drove demand skyward. We couldn’t keep up. These were good times. Politics, the Vietnam War, and the fight for civil rights … it all gave the younger generation reasons to speak out and speak up, and the acoustic guitar became an integral part of that messaging.