Gibson Appoints Cesar Gueikian as Permanent CEO

premierguitar July 10, 2023

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Cesar Gueikian joined Gibson in 2018, merging his business background with his lifelong passion for music and guitars. He has been instrumental in the resurgence of Gibson, setting a successful new strategy centered around instruments and sound, relaunching the portfolio of brands, shaping a new portfolio architecture, creating Gibson Media, launching Gibson TV, and securing partnerships with Gibson artists to bring their music to the world and keep Gibson culturally engaged and connected to music.

Categories: Premier Guitar

“This epic is Page’s crowning achievement in guitar orchestration”: Led Zeppelin's 50 greatest songs

In homage to what is arguably hard rock’s most innovative group (and certainly its most influential), what follows is a tour of 50 of the…

guitarworld January 9, 2025

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Remembering the guitarists we lost in 2024

From the get-go, it’s been a remarkable year for guitar. There have been light-year leaps in tech, unexpected collaborations, genre boundaries have been shattered, new…

guitarworld December 27, 2024

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“I went to Lars’ house, and he played me the tape of Hit the Lights. I said, ‘This song sucks. You need more guitar solos’”: They forged a new sound, and in 10 years, they were the biggest band in the world

It was in Los Angeles almost 30 years ago that Lars Ulrich, a teenage tennis prodigy turned drummer, first jammed with James Hetfield, a guitarist…

guitarworld December 12, 2024

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Zakk Wylde: “The sound of Pantera comes from Dimebag’s love for Eddie Van Halen and Randy Rhoads. The playing is rooted in precision”

On December 18, 2022, about two weeks after playing their first-ever show together since 2001, Pantera are getting ready to tear up the Knotfest Carnival stage…

guitarworld June 13, 2023

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