A Depression-Era Gibson Fit for a King

At the beginning of the Great Depression, the Gibson Guitar Corp. was on the brink of letting go of everything. With so many folks out of work, no one was buying guitars. It was during this period that A.W. Grover—president and treasurer of the company that later became Grover Musical Products—wrote a letter to Martin Guitars recounting a recent trip to Kalamazoo, noting that Gibson general manager Guy Hart “had a nervous breakdown and left for Arizona for a rest.”

Perhaps in a rest-induced burst of inspiration—or desperation—Hart decided Gibson needed to make something less expensive. As described in John Thomas’ excellent book Kalamazoo Gals, “The wood that would have been crafted into guitars, had the public been able to afford them, instead morphed into the Kroydon Rocket motorboat [and] the Running Rabbit pull toy." (During World War II, Hart would famously lament that the “plant is now being run almost entirely by women,” although that is a story for another time!)