Heritage Guitars Launches The Standard II Collection

Key features include:

• Updated Headstock: A new headstock veneer featuring the ‘Heritage’ logo lends a more
• Weight Relief: The body is crafted from genuine mahogany with weight relief, offering greater playing comfort without compromising tonal integrity
• New Heritage Custom Shop 225 Standard Humbuckers: Designed and wound in-house, these pickups deliver a broad and expressive tonal range. Built with 42 AWG plain enamel wire (neck) or 43 AWG poly wire (bridge) on Butyrate unpotted bobbins, and 2.5” roughcast Alnico 5 magnets, they feature potted covers to minimize unwanted feedback at higher volumes
• Modern Wiring: Equipped with series/parallel switching via push/pull tone pots, this setup provides expanded tonal flexibility, capturing the brightness and clarity of a “single-coil” voice without the typical volume loss of traditional coil-splitting
• ’60s Neck Profile: A slim, comfortable profile that maintains ample grip for a familiar, vintage-inspired feel
• New Finishes: Offered in striking new colorways Wine Red, Bourbon Burst, and Chestnut Burst, alongside existing favorites Dirty Lemon Burst and Ebony
• Made in the USA: Crafted at 225 Parsons Street, Kalamazoo, Michigan

The Standard II H-150 launch marks another milestone in a landmark year for the brand, which also saw the debut of the critically acclaimed Custom Shop H-717 archtop and the Ascent Collection, a line of accessible instruments designed to bring Heritage’s renowned craftsmanship to a wider audience.

The Heritage Standard II H-150 is priced at $2,599 (US MAP). For more information, visit heritageguitars.com or contact select authorized Heritage dealers.