Fender and Loog Team Up to Create Kid-Sized Guitar

Children’s guitar brand Loog and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer, today announced the launch of the Fender x Loog collection, a collaboration featuring kid-sized, versions of Fender’s iconic guitar models. Fender x Loog brings Loog’s signature elements to Fender’s Stratocaster® and Telecaster® guitar designs including 3-strings, one pickup, one knob, and Fender’s trademark headstock design – small in size and big in sound. The guitars, manufactured by Loog and designed alongside Fender’s innovative product team, come fully equipped with learning tools including chord flashcards and access to Loog’s learning app, Loog Guitar. The app is available for free in the Apple and Google Play stores and includes video lessons and game-like exercises. Exclusively made for this partnership, the guitars also come with a booklet telling the story of Fender’s first electric guitars.