Sweetwater Announces Full Artist Lineup for GuitarFest

As the nation’s leading online retailer for music makers, Sweetwater has a full day of activities planned for GuitarFest attendees. Renowned guitar brands such as Gibson, Fender, Marshall, and many others will have booths, giving guitar enthusiasts the chance to speak directly with brand experts about their favorite brands. Guitar lovers will be able to get up close to thousands of guitars on display, including an entire section of unique and one of a kind guitars only available at Sweetwater.

GuitarFest will also feature appearances by major artists and other music industry notables. Confirmed artists for this year’s GuitarFest include PhilX, Yvette Young, Ariel Posen, Rob Scallon, Courtney Cox, Reeves Gabrels, Ken Susi, Freekbass, Fluff, Danish Pete, Chris Holt, Bella Perron, Bakithi Kumalo, Al Joseph, Beau Burcell, and Phil Demmel. You can see the full list of artists appearing at Sweetwater.com/guitarfest/.

Sweetwater will showcase legendary gear from the exclusive Rock & Roll Hall of Fame collection. The gear on loan includes Nita Strauss’s personal Signature Series Ibanez from her Wrestlemania tour, Slash’s Appetite for Destruction prototype that was used live from 2011 to 2025, Zakk Wylde’s iconic Gibson Les Paul, and Joe Satriani’s 1997 Ibanez JS Series Chromeboy.