From Metal Crunch to Country Clean: The Rise of Revv Amps

Like any relentless innovator and natural luthier, Powers set out to develop an instrument that could channel this “new-old” sound while preserving the essential feel and musicality of a Taylor guitar. That effort came to life with the unveiling of the Gold Label Collection, launched at the 2025 NAMM Show. This new family of guitars introduced a warmer, fuller, more robust acoustic voice to the Taylor landscape—one that lives comfortably alongside the high-fidelity sound Taylor players have long embraced.

The new heritage-style sound has been made possible by a three-part sonic recipe, including one of two new non-cutaway body shapes (the Super Auditorium and deeper-bodied Grand Pacific, a round-shoulder dreadnought), a new internal bracing pattern and an innovative long-tenon neck joint design.