Fender Unveils CuNiFe Pickup Series

The CuNiFe pickups are voiced by Fender’s in-house chief engineer and sound guru, Tim Shaw.

In the early 1970s, Fender hired acclaimed pickup designer Seth Lover to create a Fender-flavored take on a higher-output dual-coil pickup. The resulting Wide Range pickup used CuNiFe-rod magnets to achieve a distinctively brilliant sound, but when CuNiFe became impossible to source because of its obsolescence in the automobile industry, the product was discontinued. It remained that way for over 40 years, but recently, things have changed, and today Fender is proud to release the reimagined CuNiFe Pickup Series, a selection of CuNiFe (an alloy of copper, nickel & iron) and Cobalt Chrome pickup sets for Stratocaster, Telecaster and Jazzmaster guitars.

CuNiFe Stratocaster Pickup Set Fender

COBALT CHROME TELECASTER PICKUP SET ($199.99 USD, £279.00 GBP, €329.00 EUR, $539.00 AUD, ¥41,800 JPY) – Voiced by tone guru, Tim Shaw, Cobalt Chrome utilizes the perfect magnetic combination to unlock your full Telecaster tonal potential. The Cobalt Chrome Telecaster pickups use our own proprietary blend of a FeCrCo magnet that brings an added snap and attitude to your Telecaster. Voiced so each position contains a unique musical fingerprint with transparency and bite. The distinctive-looking chrome-ringed cover acts as a shield to help eliminate 60-cycle hum, making these pickups a remarkably true and quiet single-coil option while still offering the twang that a Telecaster is known for.